MAGALU VOL.202
In this volume, you’ll find lighter and more seasonal campaigns like Aniversário Magalu and Payday. These projects allowed me to explore different tones while maintaining consistency with the brand’s identity, always working within the structure of House Magalu. All rights reserved to Magazine Luiza and its creative partners. Some key visuals were developed by Magalu’s official creative agency.
aniversário magalu Aniversário Magalu is one of the brand’s biggest annual campaigns, launched every year during Magalu’s birthday month. For this edition, we developed multiple creatives using a single visual identity across different formats and platforms.
This version explores a different lighting approach, giving a fresh visual take while still following the overall campaign style.
Here, we focused on a more human-centered approach, using photography and natural interactions to bring more emotion and connection to the campaign.
TEM NO MAGALU DELL Short motion piece created for a joint campaign between Dell and Magalu. The goal was to highlight Dell products available on Magalu.
payday 2024 Payday Magalu is a new campaign created to align with the period when Brazilians receive their salary. It takes advantage of this timing to offer lower prices and boost conversions. A full key visual was developed and expanded into various formats for digital platforms.
The campaign included different phases, like teaser pieces ("Esquenta Payday") and main offer creatives. Assets were also created specifically for the App Store and Google Play, helping drive app visibility and downloads during the promo period.
dia das crianças Children’s Day is a traditional and important date in the Brazilian retail calendar. For this campaign, we created multiple visual variations, all delivering the same core message that toys are available at Magalu.
aliexpress magalu This campaign was a collab between AliExpress and Magalu to announce that selected AliExpress products would now be available directly through Magalu. A full key visual was developed and adapted into multiple formats for digital use.
The campaign included pieces highlighting flexible payment options and other benefits. We also created custom visuals for the App Store and Google Play Stories, helping to unify the campaign across all platforms.
OFERTA relâmpago This campaign was created to highlight Magalu’s best deals. During my time on the project, I worked on adapting the KV into motion pieces and other creative formats. It was a fun and dynamic process to bring these fast paced offers to life.
In addition to motion assets, we created pieces for different product categories like fashion, sports, tech and furniture. Each one followed the same visual direction while adapting to specific formats and audiences.
VENDA REMOTA I was invited to take part in the creative development of a project called Venda Remota, a program that allows customers to buy through WhatsApp by connecting directly with local Magalu sellers. For this, I developed a motion piece to help explain and promote the service.
More works