MAGALU VOL.101
This project brings together my first campaigns created within the House Magalu, the brand’s internal creative team. It reflects the beginning of my journey with the company and the process of adapting to a fast-paced, high-volume retail environment. In this volume, you’ll find a mix of early campaign rollouts and visual adaptations that helped shape my design approach. All rights reserved to Magazine Luiza and its creative partners. Some key visuals were developed by Magalu’s official creative agency.
VERÃO 2024 Summer 2024 campaign for Magalu. I worked on adapting the main key visual into multiple formats and category versions for digital use.
One of the campaign rollouts. Each category had its own layout and variations to match the overall visual direction.
Bright and clean layout designed to match the summer campaign while focusing on the category offer.
UNICAST MAGALU Intro created for Magalu’s internal podcast using Blender for 3D and After Effects for animation. Although the project didn’t move forward, I was happy with the final result and decided to include it in my portfolio.
SEMANA DO CONSUMIDOR Consumer Week is one of the most important retail dates in Brazil, and Magalu joined the occasion with a big campaign. I worked on adapting the key visual into several formats to match the scale of the event and ensure consistency across all digital fronts.
Several category-specific pieces were created as part of the campaign. The examples shown here focus on furniture and automotive, but many others were also developed. These were some of the highlights.
I move between graphic design, 3D and motion, always exploring new ways to create and express ideas. I like to mix solid technique with a personal touch.
PRECISOU? TEM NO MAGALU This was an important campaign for Magalu with a strong focus on assortment. We needed to highlight a wide range of categories and show that whatever you’re looking for, Magalu has it.
This project included a variety of deliverables across formats like display ads, app assets and static creatives, all adapted while keeping visual consistency.
BLACK APP MAGALU 2024 This is a returning campaign originally created by a previous creative team. Magalu decided to bring it back due to its strong concept and recognition. Even though it's called Black App, it doesn't run during Black Friday month. It’s a key moment in the app calendar and needed a full set of creative adaptations.
We created multiple assets for this campaign. It started with coupon visuals, followed by pieces focused on commercial conditions, date reminders and a teaser version to build anticipation. There were also day-to-day versions and category-specific pieces to show the variety of products included in the promo.
We also created overlay assets for Meta platforms, mainly used on Facebook and Instagram. These pieces have high visibility and usually reach a large audience, helping to amplify the campaign and strengthen brand presence.
We also designed banners and carousel-style assets for the app stores. These pieces were published on both the App Store and Google Play, helping promote the campaign and encourage new downloads directly through the store environments.
LIQUIDA DE MILHÕES This was a new campaign where Magalu aimed to innovate with a fresh concept. The idea played with the word “milhões”, which was trending and widely used in popular language. Below you can see different rollout types, from media assets to app store creatives.
We created three different motion ads for this campaign. The goal was to avoid ad fatigue by varying the visuals and pacing while keeping the same message across formats.
More works